February 12, 2018

It’s Launch Day! EFP New Look

This little business got a face lift and I am so excited about this refreshed look that is inspired by all things coastal.  I knew it was time for rebranding as I have grown in my business.  Sticking to my coastal roots, it was time for a more sophisticated look and feel to how my work has changed over the years.  Stemmed from the sea, this brands speaks to my coastal soul.  Inspired by the ocean, muted beach tones, and simplistic features, this new brand is perfect for where my business is headed.  It is clean, fresh, and simple.  I can’t thank Krista with Davey and Krista and the Palm Shop, enough for making my brand come to life in a beautiful and soothing way. She is an incredible talent that can visualize what you need when you don’t know it yet.

I have also teamed up with a brilliant creative who has brought the ideas I have had for so long. She has helped me craft a strategy and purpose behind those ideas and perfectly stated the messages I’ve been wanting to showcase.  She brought to life my ideas and I am forever grateful to Kaitlyn with Kvhcreative.


Elizabeth Friske Photography

Below is the concept board that started the new look.  Inspired by the waves of the sea, the soft colors of the ocean, and classic coastal decor, this board leaves me refreshed.  Those coral pieces are my favorite from a trip to Tulum.

From this board, Krista created a branding board that represents this brand I have built for EIGHT years.  I am so happy with it!  It is refreshing, light, and clean.  Head on over to the website portion and poke around to all the new fun places on the site.  I am so stoked to have the Soul of the Sea Print Shop take a front row seat on the site but my favorite portion is the Meet page.  Here you can find little nuggets of me and how my personality is woven into my brand thus connecting with my couples.  There is a place where I share my beliefs in marriage and cherish the small things.  Take a look and tell me your favorite part by commenting below.

It’s Launch Day!

EFP’s New Look

I am especially excited about these waves.

“The Waves of the Sea bring me back to Me”




Okay friends… here it is, go poke around! I am so excited you are here!

  1. Erika

    February 13th, 2018 at 9:39 am

    Love it!!! So refreshing!

  2. Elizabeth

    February 13th, 2018 at 8:35 pm

    Thank you so much!!! Krista did a wonderful job!

  3. Waves of the Sea - Virginia Beach Wedding Photographer | Elizabeth FriskeVirginia Beach Wedding Photographer | Elizabeth Friske

    April 5th, 2018 at 6:00 am

    […] the waves of the sea into my logo.  Simple, sleek, and meaningful.  Davey and Krista created a brand story that reflects my love for the sea flawlessly. Growing up, every summer we vacationed in the Outer […]

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